Branding & Identity
“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos
So… let’s make sure they’re saying the right things.
I create brand identities that look cool, act smart, and age better than most trends. Logos, colour palettes, typography, chaos control all included.
Client: Levulose Wines
Project Overview: Levulose is a modern Indian wine brand blending heritage, craftsmanship, and surrealist art. The goal was to create a luxurious, forward-thinking identity that feels fresh yet timeless and appealing to a new generation of wine drinkers.
Concept / Idea Behind It Process: Inspired by Surrealism, the brand merges dreamlike imagery with natural fruit elements to represent creative and depth. Each bottle’s artwork tells a unique story, reflecting Levulose’s philosophy of breaking tradition and reimagining the wine experience.
I began with visual research into European wine aesthetics, developed surrealist-inspired sketches, and crafted the “L” monogram using a balance of vintage elegance and modern geometry. The final packaging system uses gold tones, refined typography, and minimalist layouts to express luxury and individuality.
Tools: Adobe Illustrator, Adobe Photoshop, Blender.
Client: Art Gallary
Project Overview: Art Gallary is a film set and prop rental brand that provides curated vintage décor, antiques, and cinematic props for productions and events. The goal was to develop a brand identity that celebrates the nostalgia of Indian cinema while keeping it clean, professional, and easy to scale for commercial use.
Concept / Idea Behind It Process: The branding draws inspiration from Indian art shutters and vintage set aesthetics, reflecting the brand’s mix of old-world charm and functional modernity. The logo design combines a bold brushstroke “Art” mark with a refined serif type for “Gallary,” symbolising creativity and structure like art meeting business.
Researched the visual language of film studios and prop houses, created a color palette referencing Bollywood’s golden era, and developed brand elements like banners, signage, business card, Packaging boxes and invoice . The final system balances visual nostalgia with clarity and accessibility for on-set and retail environments.
Tools: Adobe Illustrator, Adobe Photoshop
Client: Mom on the Mission
Project Overview: Mom on the Mission is a fast-food truck based in Mumbai, serving comfort food with a homemade twist. The brand exists entirely on Instagram and local delivery, so the goal was to create a bold, instantly recognizable identity that feels warm, funny, and full of flavour, just like the food.
Concept / Idea Behind It Process: The visual language takes cues from retro comic art and pop culture, blending humor and energy with mom-level comfort. The burst patterns, bold typography, and punchy colors reflect the brand’s spirit: fast, friendly, and unapologetically fun.
Developed a strong typographic logo, playful iconography, and packaging for takeaways and food trucks. Built a cohesive system that pops both online and offline, from social templates to uniforms to truck graphics creating a brand that’s impossible to scroll past.
Tools: Adobe Illustrator, Adobe Photoshop
Client: Academic Project – Mumbai Suburban Railway Rebranding
Project Overview: This was a conceptual rebranding project aimed at modernizing the Mumbai Suburban Railway, one of the busiest rail networks in the world. The goal was to create a clean, accessible, and unified visual identity that simplifies navigation and enhances the commuter experience while staying true to the cultural essence of Mumbai.
Concept / Idea Behind It Process: The new identity centers around clarity and inclusivity. Using a vibrant yellow and violet palette, the design merges functionality with visual energy making the railway’s environment easier to navigate while reflecting Mumbai’s dynamic spirit. The logo, a stylized ‘M’ within a circle, represents movement, connection, and community.
The project began with research on global transportation systems like the London Underground and Tokyo Metro. I then developed a simplified iconography system, bilingual signage, and a cohesive visual language across all touchpoint from tickets and vending machines to uniforms, benches, and maps. The aim was to bring consistency, legibility, and warmth to everyday commuting.
Tools: Adobe Illustrator, Adobe Photoshop
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Client: Aaforestt
Project Overview: Aaforestt is a service-based organization dedicated to creating natural, wild, maintenance-free native forests. The goal of this project was to design a brand identity system that reflects the organisations environmental mission, bringing back lost forests by helping people grow new ones.
Concept / Idea Behind It Process: The logo combines a sapling emerging from a box, symbolizing growth, sustainability, and practical action. The box represents structure and planning, while the sprouting plant embodies life and renewal. The earthy color palette reinforces Aaforestt’s organic, nature-driven philosophy.
Started with concept sketches merging environmental symbols with modern design simplicity. Developed a modular identity adaptable across stationery, packaging, and uniforms. The final design system conveys Aaforestt’s commitment to sustainability while maintaining a professional, scalable look for its growing social enterprise.
Tools: Adobe Illustrator, Adobe Photoshop.
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Still here? Don’t just scroll, let’s make something scroll-stopping.