Conceptual &
Experimental Work
“Creativity is intelligence having fun.” - Albert Einstein
Welcome to the playground.
This is where ideas go to misbehave, experiments, visual studies, and late-night “what if…” moments that somehow became art.
Project: Cadbury Rebranding - Playful Packaging
Project Overview: This project reimagines Cadbury through a fun, interactive perspective where chocolate meets childhood nostalgia. Each product box doubles as a game, turning packaging into an experience that’s as joyful as what’s inside.
Concept / Design Process: The idea was to make Cadbury’s gifting experience more engaging and sustainable by transforming packaging into a collectible, reusable object.
-
Cadbury Shots became a Brain Vita puzzle box.
-
Nutties turned into a maze challenge.
-
Gems evolved into a mini Snakes & Ladders board.
Each design connects play, sharing, and the signature Cadbury warmth and celebrating how simple joys can last long after the chocolate’s gone.
Tools: Adobe Illustrator, Adobe Photoshop, Blender
Client:
Project Overview:
Concept / Idea Behind It Process:
Tools:
Client:
Project Overview:
Concept / Idea Behind It Process:
Tools:
Project: Shri Sai Prasadalay - Maharashtra’s Mega Kitchen Infographic
Project Overview: This project visualizes the complex workings of Shri Sai Prasadalay, Asia’s largest solar-powered community kitchen in Shirdi, Maharashtra. Designed as an A0-size infographic, it translates extensive research and technical data into a clean, informative visual narrative.
Concept / Design Process: The goal was to create an infographic that bridges architecture, sustainability, and public communication highlighting how the Prasadalay serves over 40,000 devotees daily using renewable energy. Every illustration, from the solar reflectors to the kitchen flow, was drawn with architectural precision and backed by on-site research and data verification. It took me more than 3 months to finish the Infographic.
Tools: Adobe Illustrator, Adobe Photoshop.
Project: Surreal Worlds - Photo Manipulation Series
Project Overview: A digital series exploring what-if scenarios, where architecture, fantasy, and nature collide. Each artwork reimagines familiar monuments and landscapes in impossible environments, from underwater temples to floating islands.
Concept / Design Process: This project was an experiment in photo manipulation and surreal composition, blending multiple real-world images into dreamlike, cinematic spaces. The goal was to blur the line between the believable and the bizarre to make viewers look twice.
Each image was built from scratch using light, shadow, and depth to guide the eye and create an atmosphere that feels both alien and oddly real.
Tools: Adobe Photoshop, Adobe Lightroom.
Project: Hand-Drawn Calligraphy
Project Overview:This project explores the rhythm, balance, and structure of traditional calligraphy, created entirely by hand. Each letterform was written, scanned, and then composed into digital layouts
Concept / Design Process: The type explorations were inspired by the contrast between sound and sight — how written words can feel like they’re being spoken. The final composition, “What I Heard, What I Saw,” reimagines calligraphy as a form of motion and sound.
Every stroke was done with pen, ink, and a slightly trembling hand — because that’s what makes it human.
Tools: Ink, Paper, Adobe Photoshop.
Experiments don’t always go as planned… except when they do.