Digital Design &
Social Media
“Design is thinking made visual.” - Saul Bass
And social media is that thinking… on fire.
This is where pixels meet chaos, campaigns, posts, and motion graphics made to stop thumbs mid-scroll and maybe earn a double-tap before the algorithm forgets.
Client: AJIO (Concept Campaign)
Project Overview: “Why Not” is a social media campaign concept for AJIO’s gender-neutral fashion line that celebrating self-expression, individuality, and the joy of wearing whatever you want. The campaign lives primarily on Instagram as a three-part carousel, each frame challenging stereotypes with bold visuals, playful typography, and unapologetic confidence.
Concept / Idea Behind It Process: The idea was simple #ClothesHasNoGender. Each slide asks the question “Why Not?” and answers it through styling, color, and attitude. The design uses strong contrasts, energetic layouts, and empowering taglines like “Step Out & Wear Something New” to drive engagement and inclusivity.
Tools: Adobe Photoshop, Adobe Illustrator.
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Client: Levulose Wines
Project Overview: Following the brand identity design, this project focused on digital content creation for Levulose’s social media platforms. The campaign aimed to position Levulose as a premium yet approachable wine label, one that celebrates everyday indulgence with sophistication and warmth.
Concept / Idea Behind It Process: The visuals paired minimal layouts with witty, relatable copy “Hello Weekend,” “Hard Work Deserves Wine,” “Wine is the Reward to a Long Week.” Each post was crafted to feel aspirational yet familiar, creating a consistent digital voice that extended the brand’s luxurious personality online.
Developed campaign concepts, created product mockups, and designed content for Instagram and Facebook. The posts highlight the product’s craftsmanship while keeping the tone social, seasonal, and shareable from lifestyle moments to festive greetings.
Tools: Adobe Photoshop, Adobe Illustrator.
Not impressed yet? Let’s fix that together.